Infographics

A range of infographic and data visualisations

Here are some examples viewed in full:

• BBC Audiences
• BBC strategic financial management 1
• BBC strategic financial management 2
• On-screen innovations 1930 to 2010
• Diversity pay gaps (National Audit Office Annual Report 2020-21 – Award winner 2022)
• Mental health in prisons
• Retaining the teaching workforce
• Study tips
• Renewable heating
• ULEZ
• Electric car charging
• Women in work at the National Audit Office
• Black and ethnic minority workforce at the National Audit Office
• Early years
• Revolving door
• Animated graph

Data visualsation and storytelling

When organising complex data or information into an easily understandable visual format, I employ several techniques to ensure clarity and coherence. Here are a few approaches I find effective:

1. Hierarchical Structure: I start by breaking down the data or information into logical chunks and establish a clear hierarchy. This involves identifying key points, main categories, and subcategories. By structuring the information hierarchically, I enable the viewer to navigate and comprehend the content more easily.
2. Visualising Relationships: I utilise various visual elements to illustrate relationships between different data points or pieces of information. This could include using arrows, lines, or connectors to show connections, or employing grouping and proximity techniques to indicate related elements. By visually representing relationships, I enhance the understanding of complex data.
3. Data Simplification: To avoid overwhelming the viewer with excessive data, I simplify complex information by highlighting the most important or relevant aspects. This can be achieved by using concise labels, summarising data through charts or graphs, or focusing on key trends and patterns. Simplification ensures that the viewer can grasp the main message without getting lost in excessive details.
4. Visual Hierarchy: I employ visual hierarchy principles to guide the viewer’s attention and emphasise the most important information. By using varying font sizes, bold or italicized text, color contrast, and strategic positioning, I draw attention to the critical elements within the infographic. This technique aids in organizing the content and allows the viewer to navigate through the information more effectively.
5. Color and Iconography: I leverage color and iconography to enhance understanding and add visual interest to the infographic. I use a cohesive color palette that aligns with the brand or topic, assigning colors purposefully to represent different data categories or elements. Additionally, I incorporate icons or simple illustrations to convey concepts or add visual cues, making it easier for viewers to interpret the information at a glance.
6. White Space: I understand the importance of white space in infographic design. By strategically incorporating ample breathing room between elements, I prevent visual clutter and improve readability. White space allows the viewer’s eyes to rest, increases comprehension, and creates a balanced and aesthetically pleasing layout.
7. Storytelling Elements: To engage the viewer and create a narrative flow, I integrate storytelling elements within the infographic. This can involve using a combination of text, visuals, and sequential arrangement to guide the viewer through a logical progression of information. By presenting the data or information in a cohesive story format, I make it more relatable and memorable.