Foundry:city Royal Bank of Scotland campaigns

Development of identity campaigns for the Foundry:city new in-building partnership with the Royal Bank
of Scotland

Development of campaign identity

The Foundry:city ran a series of campaigns to promotes their new partnership with RBS. These comprised of posters, web adverts and booklets. The first campaign started off with photography of their personal trainers with the best client feedback. I developed a 6-colour complimentary palette to support their campaign throughout, and developed the idea to use ‘banding’ across marketing material. The foundry success stories marketing material across digital and print comprised of their clients before and after pictures to enhance the concept of real people – real results.