Sonia Edwards

CrossFit Colchester event campaigns

CrossFit Colchester run various events and required themes and identity for each event, below are a few samples and the methodology behind them.

Battle of the Beasts

The identity of this campaign was designed to represent a dark, jungle theme, and used very murky compositions, coupled with aggressive mammals. This was CrossFit Colchester’s first and most popular event, and ran on and off for a number of years, and I produced both online and printed collateral.

Battle of the Boxes

The identity of the Boxes campaign was designed to represent a tribal, old-style warrior theme, and used aggressive, dark and tribal compositions. This event was CrossFit Colchester’s second most extensive campaign, of which I produced both online and printed collateral.

Battle of the Gods

The identity of the Gods campaign was designed around a biblical gods and deities theme, and used ancient style imagery, symbolising power and status in the compositions. I produced both online and printed collateral.

Iceni

The Iceni campaign was a one-time event for women-only entrants. I produced the identity of the campaign around the female warrior Boudica, the leader of the Iceni tribe. I produced both online and printed collateral.